television & radio personality

television & radio personality

television & radio personalitytelevision & radio personality


Television news talent on-the-air

Trying To Coach Your Own Station's Talent Can Be Uncomfortable

For radio and television talent, sitting through a critique of their work can be a humbling experience. A frank discussion about one’s on-air look and performance can crush a person’s confidence and even make them angry at the criticism (and the one criticizing). That’s why radio and television management often use the outside services of a professional talent coach.

Using a professional talent coach allows management to distance themselves from the on-air critique process. Distance during the critique process keeps talent from developing bad or hurtful feelings from the critiquing manager. Using a talent coach keeps talent from feeling like they are being put under a microscope by management. It also dispels the feeling talent may get that having their work critiqued, is the next step in being fired. When after all, management just wants the best on-air performance they can get from their talent.

Introducing Broadcast Talent Coaching!

Broadcast Talent Coaching & Consulting (BTCC) partners with broadcast management teams (and individual talent) for the purpose of critiquing news anchor, reporter, and weather talent performances. Afterward, we offer productive and proven suggestions that will ultimately enable talent to deliver better on-air broadcasts, on a more consistent basis. Better talent on the air means you'll stand out in the market. And standing out in today's crowded news-delivery industry, is more important than ever.

BTCC's chief executive is 40+ year broadcasting veteran, Rich Fields. Rich is an Emmy Award winning TV news professional, who started his career in 1979. Since then, he has worked as a news anchor and a television meteorologist. Rich spent the better part of a decade as a Staff Meteorologist at CBS News, Los Angeles (KCBS-KCAL), and previously held the title of Chief Meteorologist at the CBS affiliate in Palm Springs, CA (KPSP). Most recently, Rich was tapped to be a contributing, on-air meteorologist for BBC World News and PBS NewsHour

Rich Fields is also a veteran radio personality. He spent eleven years alone at CBS Radio, Los Angeles, and another 15+ years at Beasley, Infinity and Cox Radio in Tampa. Rich has won four Addy Awards for his radio voice over and production work. And as a VO actor, Rich's voice has been featured in everything from television and radio commercials to TV sitcoms, soap operas and CBS Network promos. Rich was also the voice of the syndicated entertainment show Extra, and his voice is featured in the Disney movie Bolt

Nationally, Rich Fields is probably best known as being the former announcer of The Price Is Right, working on-camera with both Bob Barker and Drew Carey for seven seasons.

So, when looking for industry experience, expertise, (and one's ability to connect and communicate clearly with talent), there is no better qualified broadcast talent coach than Rich Fields. Everyone involved will benefit from from having an industry expert like Rich on their team.

So, what can you expect from BTCC’s proprietary Talent Lab? Get more details right now by clicking the appropriate link for you below:

Contact BTCC


Snail Mail:

Broadcast Talent Coaching & Consulting

650 Cleveland Street, #625, Clearwater, Florida 33757